How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

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Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. Virtually all of our testers reported that the HEARTLEY Magic Rabbit G Spot Vibrator Wand was the only toy in our test group that could consistently bring them to an intense climax quickly, intuitively, effectively, and predictably. In an essay published in the book Mothers Who Think, sex expert Susie Bright calls the Magic Wand a "miracle" because its power enables many users to have an orgasm within 60 seconds. Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. The flexible pointed tip of this teardrop-shaped vibrator offers intense pinpoint stimulation, while the loop handle makes it easier than most to hold. Sync products for remote partner play, as well as for solo experiences.

African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

This is expected to contribute to the market growth over the forecast period. Our adult sex toy website exclusively hosts Mayla's sex toy blog for you to learn what's new, browse recent reviews & read the latest industry news. You'll see why her expertise makes us the best place to buy sex toys online.

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