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Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

Although this sleek wand is both aesthetically pleasing and powerful, it costs quite a bit more than our Magic Wand picks and the original Doxy. At the end of this experiment, we discovered that the lube had an effect on every single toy. In the best instances, the patch exposed to lube appeared slightly raised; in the worst cases, the lube completely removed the finish from the toy, causing it to become gummy, sticky, and blistered. The staff at Early to Bed replicated our test and found similar results. We recommend storing toys in boxes or pouches to keep them dust-free and putting them in a cool, dark place where they will not have exposure to direct sunlight. Many high-end manufacturers include cloth pouches or attractive storage boxes with their toys.

We recommend water-based lube because it is safe to use with all types of toys. Generally you don’t need to disinfect toys that only one person uses or that stay covered with condoms. Some nonporous, nonmotorized toys can go into the dishwasher without soap for steam sanitizing.

Nonporous and less prone to discoloration, the Rechargeable model’s silicone head eliminates any previous concerns about phthalates, a plasticizer in the Original version’s vinyl head. Virtually all of our testers reported that the Magic Wand was the only toy in our test group that could consistently bring them to an intense climax quickly, intuitively, effectively, and predictably. In an essay published in the book Mothers Who Think, sex expert Susie Bright calls the Magic Wand a "miracle" because its power enables many users to have an orgasm within 60 seconds. Multiple academic research studies have found that prescribing the Magic Wand is one of the most effective therapies for women who struggle with chronic anorgasmia, or the inability to reach orgasm. The flexible pointed tip of this teardrop-shaped offers intense pinpoint stimulation, while the loop handle makes it easier than most to hold. Sync products for remote partner play, as well as for solo experiences.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.