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This category falls right behind lingerie with 37 percent, and in front of essentials, such as lubricants and condoms, taking up 10 percent. Niche-oriented products are gaining in popularity and are carving out a place of their own. Along with them, products made especially for non-cisgender and non-binary individuals are becoming more common. A growing acceptance of gender and lifestyle differences in everyday life has allowed this advancement in the bedroom as well. Looking at statistics per state in the U.S., Vermont comes in first place with the number of bedroom items per person being purchased online. Interestingly enough, the type of items purchased greatly range according to location as well.

Even the "solo" shoppers can fall into different categories, like those purely seeking please, those exploring their limitations, and those healing from traumatic experiences. That said, there are many different potential customer profiles that your branding can seek to target. Due to the popularity of the Fifty Shades trilogy, sex toys mentioned in the books saw a sales increase of 400 percent.

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We recommend water-based lube because it is safe to use with all types of toys. Generally you don’t need to disinfect toys that only one person uses or that stay covered with condoms. Some nonporous, wholesale vibrator nonmotorized toys can go into the dishwasher without soap for steam sanitizing.

The website’s design should optimize conversion rates, with the ultimate goal of generating sales. If you’re unfamiliar with website design, you can outsource this step. Gosnell Duncan pioneered the formula of the body-safe silicon with help from a General Electric chemist.

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That might seem excessive, but when it comes to your health, it’s always best to err on the side of caution. Depending on what the toy’s exposed to and whether or not you’ve shared it with others, you could be opening yourself up — sometimes literally — to bacteria, viruses, and parasites. If your item is made of a mix of materials, each material should be accounted for while cleaning.