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African countries have a weak presence in the market for sex toys due to low awareness of sexual health. The market has experienced a significant degree of innovation in recent years. Technological advancements, changes in societal attitudes toward sexuality, and a growing emphasis on sexual wellness have contributed to a dynamic and innovative landscape within the industry. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to grow at a CAGR of 8.69% from 2024 to 2030.

Although this sleek is both aesthetically pleasing and powerful, it costs quite a bit more than our Magic Wand picks and the original Doxy. At the end of this experiment, we discovered that the lube had an effect on every single toy. In the best instances, the patch exposed to lube appeared slightly raised; in the worst cases, the lube completely removed the finish from the toy, causing it to become gummy, sticky, and blistered. The staff at Early to Bed replicated our test and found similar results. We recommend storing toys in boxes or pouches to keep them dust-free and putting them in a cool, dark place where they will not have exposure to direct sunlight. Many high-end manufacturers include cloth pouches or attractive storage boxes with their toys.

In the U.S., the most common item bought is a dildo; whereas in the other top-ranking countries, like the U.K., Germany, and Australia, vibrators are most common. Differentiating itself from other countries, the U.S. has penis sleeves and strap-ons as some of its most popular items. The market is highly competitive with the presence of global and local manufacturers & distributors. The competitive landscape in the industry is complex, encompassing various strategies related to product differentiation, branding, distribution, and compliance.

That’s why we called on three sex toy experts (nay, connoisseurs) and asked them to give us the 411 on the main types of sex toys — all of which can be bought online. Whether you’re perusing the aisles and displays at an IRL sex toy emporium or scrolling online, shopping for a sex toy can be a little overwhelming. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they're great for generally stimulating the anus and rectum and delivering that satisfying sensation of "fullness."

Bellesa’s best-selling Thrust (it went somewhat viral after this tweet) is a G-spot toy that, well, thrusts, to mimic the sensation of penetrative sex. It also features a rabbit-style clitoral vibrator and rotating beads at its base in addition to the internal arm, and offers a choice of ten vibration speeds and five thrusting rhythms. If you know Crave, it’s likely because of the Vesper — a long, skinny, bullet-shaped vibrator that can be worn on a chain and comes in silver, gold, and rose gold. The necklace was the idea of Ti Chang, the head industrial designer at Crave whose goal is to change the social stigma of sex toys by elevating their aesthetics. Not only is the golf-pencil-size Vesper incredibly portable, but it also charges conveniently in any USB port.