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The vibrators segment dominated the market with a revenue share of 22.48% in 2023 and is expected to witness the fastest growth over the forecast period. This can be attributed to the integration of technology into existing products to provide new experiences to users. For instance, vibrators with a wand on one side & a massage ball on the other and numerous pulsating patterns for each provide users with multiple combinations of simultaneous massage & penetration. According to the WebMD study published in July 2023, more than 49.8% of homosexual males and 43.8% of heterosexual males in the U.S. use a vibrator with a partner or alone. In addition, about 52.5% of women aged 18 to 60 years used a vibrator in the U.S. Alabama follows Georgia’s lead and implements a law outlawing sex toys, punishable by heavy fines and even jail time.

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"Masturbation sleeves are things that go over the penis that you can either thrust into, or move up and down with the help of your hand," Corrado explains. There’s also the Hot Octopuss Pulse Duo, which can be used with a partner with a vulva for a hot shared experience. Dubbed the first "Guybrator," this toy wraps around the penis and jacks it off using oscillation (or more specifically, something called "PulsePlate Technology"). Originally, they were designed to help vulva owners strengthen their pelvic floor muscles. "It’s legitimately hard for most people to put their arm between their legs and move their hand up and down really quickly," Corrado says. "Stainless steel and glass can also hold temperature, which means you can warm them up or make them cold to experience different temperatures and sensations," Finn says.